Executive Summary
India’s enterprise technology landscape is undergoing a fundamental transformation. What was once a cost-driven, Windows-first, on-premise IT environment is rapidly evolving into a multi-platform, cloud-managed, AI-augmented device ecosystem. The numbers tell a story of acceleration: record PC shipments, surging Mac adoption, an MDM market growing at 25% annually, and an overall IT spending trajectory that is set to exceed $176 billion by 2026.
This report draws together the most current available data from IDC, Gartner, Nasscom, Omdia, Fortune Business Insights, IMARC, IBM, and other primary sources to construct the most comprehensive picture yet assembled of how Indian enterprises buy, manage, secure, and replace their computing devices.
| 15.9M
PC Units Shipped in India, 2025
IDC, March 2026 |
$160B
India Total IT Spend,
2025
Gartner, Nov 2024 |
$282.6B
India Tech Industry Revenue FY25E
Nasscom, Feb 2025 |
| 7.3%
Apple Mac Market Share in India Q4 2025
Omdia / MacTech, Mar 2026 |
25.2%
India MDM Market CAGR 2025–2033
IMARC Group, 2025 |
Rs 19.5 Cr
Avg. Cost of a Data Breach in India, 2024
IBM, July 2024 |
Key findings from this report include:
- India’s PC market reached an all-time high of 15.9 million units in 2025, its first-ever year surpassing 15 million, driven by enterprise refresh cycles, Windows 10 end-of-life upgrades, and AI-enabled notebook demand.
- The commercial segment (enterprise + SMB) outpaced consumer growth, with enterprise demand expanding 10.6% YoY in 2024 and 21.2% YoY in H1 2025.
- Apple’s Mac shipments in India grew 23.9% YoY in Q4 2025, reaching 7.3% overall PC market share — a rapid ascent driven by enterprise and developer adoption.
- India’s MDM market, valued at $438.9 million in 2024, is projected to reach $3.33 billion by 2033 at a CAGR of 25.17% — one of the fastest-growing IT sub-segments in the country.
- Total India IT spending is forecast to exceed $176 billion in 2026, with software and AI-related categories growing at 17% — nearly double the overall market rate.
- The average cost of a data breach in India reached Rs 19.5 crore (approximately $2.34 million) in 2024 — up 39% since 2020 — making endpoint security investment an increasingly critical boardroom priority.
- Device as a Service (DaaS) is emerging as a significant procurement model, with the global DaaS market projected to reach $262.1 billion by 2034 at a 21.3% CAGR.
- 88% of Indian workers rank remote work as a top priority — the highest globally — creating sustained structural demand for enterprise-grade portable computing devices and MDM solutions.
Section 1: India PC Market — Size, Growth & Category Trends
1.1 Overall Market Performance
India’s traditional PC market — comprising desktops, notebooks, and workstations — delivered its strongest-ever year in 2025. According to IDC’s Worldwide Quarterly Personal Computing Device Tracker, the market shipped 15.9 million units, marking a 10.2% year-over-year increase and breaking the 15-million unit threshold for the first time in the country’s PC market history.
This milestone is significant in context: even the pandemic-driven peaks of FY2021 and FY2022, when remote work forced mass device purchases, did not reach this level. The 2025 figure reflects genuine enterprise-led structural demand — not a one-time surge — underpinned by hardware refresh cycles, AI PC adoption, and the Windows 10 end-of-support deadline driving large-scale upgrades.
| Year |
Total Shipments (Mn Units) |
YoY Growth |
Key Driver |
| 2023 |
13.9 |
Baseline |
Recovery post slowdown |
| 2024 |
14.4 |
+3.8% |
Enterprise & Govt recovery |
| 2025 |
15.9 |
+10.2% |
AI PCs, Windows refresh, enterprise surge |
| 2026 (Proj.) |
~16–17 (est.) |
+5–7% (est.) |
Continued enterprise demand, 5G PCs |
Source: IDC India Worldwide Quarterly Personal Computing Device Tracker, Feb 2025 & March 2026
The Q3 2025 quarter was particularly striking, with shipments reaching 4.9 million units — a new all-time quarterly record, surpassing the previous record of 4.5 million units set in Q3 2024. All three device categories contributed to this growth simultaneously, a pattern not seen in previous quarters.
1.2 Category-Level Breakdown
The device category mix shifted meaningfully in 2025, with workstations recording the highest growth rate and notebooks remaining the dominant volume category.
| Device Category |
2025 YoY Growth |
Q3 2025 YoY Growth |
Notes |
| Notebooks |
+12.4% |
+9.5% |
Largest segment; AI notebooks up 126.5% YoY in Q3 |
| Desktops |
+3.6% |
+11.6% |
Government and entry-level commercial demand |
| Workstations |
+24.2% |
+14.2% |
Fastest growing; professional/high-performance demand |
| Premium Notebooks (>$1,000) |
+8.2% |
+8.5% |
Enterprise and developer segment |
| AI-Enabled Notebooks |
+126.5% (Q3) |
+126.5% |
Emerging; Intel Core Ultra & AMD Ryzen AI |
Source: IDC India, November 2025 and March 2026
Workstations, though the smallest volume category, saw the highest growth rate at 24.2% YoY in full-year 2025 — driven by increasing demand for professional and high-performance computing in sectors such as engineering, media, scientific research, and AI model development. This trend is expected to continue as India’s GCC (Global Capability Centre) ecosystem — which housed over 1,750 centres by 2024 — deepens its technical workforce.
AI-enabled notebooks represent perhaps the most significant emerging trend. After recording 145.2% YoY growth in the first half of 2025, these devices accounted for an increasingly meaningful share of total notebook shipments. Basic AI notebooks (powered by Intel Core Ultra and AMD Ryzen AI processors) dominated the AI segment, accounting for 88.1% of AI notebook shipments in H1 2025 — indicating that demand was driven primarily by affordability rather than cutting-edge capability.
1.3 Commercial Segment Deep Dive
The commercial segment — which IDC defines as all enterprise (500+ employees) and SMB (under 500 employees) purchases — has been the primary growth engine of the India PC market since 2024.
| Segment |
2024 Growth (YoY) |
Q2 2025 Growth (YoY) |
H1 2025 Growth (YoY) |
| Enterprise (500+ employees) |
+10.6% |
+21.2% |
+26.4% |
| Government |
+10.6% |
Strong (ELCOT project) |
Positive |
| SMB (under 500 employees) |
Moderate |
Growing |
Positive |
| Consumer |
+2.6% |
Variable |
Mixed |
Source: IDC India, February 2025 and August 2025
Enterprise demand surging 26.4% YoY in H1 2025 is a landmark figure. This growth was fuelled by multiple converging forces: large-scale Windows refresh cycles as organisations replaced pandemic-era devices approaching their 3–4 year lifecycle; IT/ITES sector buying finally kicking in after a cautious 2023; and growing GCC-driven demand for higher-specification machines.
Government procurement, particularly through GeM (Government e-Marketplace), was a consistent growth driver in both 2024 and 2025. The ELCOT education project — a large state government initiative — was anticipated to drive significant commercial purchases in H2 2025.
1.4 Vendor Market Share
India’s PC market remains dominated by HP Inc., though competition among the top five vendors has intensified considerably. The commercial segment tells a different story from overall rankings, with HP’s dominance even more pronounced in enterprise and government procurement.
| Rank |
Vendor |
2024 Overall Share |
Q3 2025 Overall Share |
Commercial Share Q3 2025 |
YoY Change (2025) |
| 1 |
HP Inc. |
30.1% |
26.6% |
34.6% |
-3.5 pp |
| 2 |
Lenovo |
17.2% |
18.0% |
~20% |
+0.8 pp |
| 3 |
Acer Group |
15.1% |
15.0% |
~15% |
-0.1 pp |
| 4 |
Dell Technologies |
16.1% |
14.6% |
~15% |
-1.5 pp |
| 5 |
Asus |
7.0% |
10.2% |
~5% |
+3.2 pp |
| — |
Others (incl. Apple) |
14.5% |
15.6% |
~11% |
+1.1 pp |
Source: IDC India Worldwide Quarterly Personal Computing Device Tracker, Nov 2025 and Feb 2025
HP’s dominance in the commercial segment (34.6% share in Q3 2025) is even more pronounced than its overall market position. This reflects long-standing enterprise relationships, strong government channel presence, and an extensive service infrastructure across India’s tier-1 and tier-2 cities.
Lenovo’s growth story in 2025 was particularly notable in the SMB (small office) segment, where it led the market with 46.9% YoY growth in Q3 2025. This suggests mid-market and small business refreshes are picking up pace alongside large enterprise buying.
Asus recorded its best-ever commercial quarter in Q3 2025, shipping over 64,000 commercial units — a reflection of its improving enterprise channel and product positioning.
Section 2: Apple in Indian Enterprise — Mac, iPad & Platform Shift
2.1 Mac Market Share Trajectory
Apple’s trajectory in India’s PC market is one of the most significant platform stories of the past three years. After years of minimal presence, Mac shipments have accelerated sharply, driven by enterprise adoption, developer preference, and Apple’s domestic manufacturing expansion under the PLI scheme.
| Period |
Mac Units Sold (India) |
Mac Market Share |
YoY Growth |
| Q4 2024 |
239,000 |
6.9% |
Baseline |
| Q4 2025 |
296,000 |
7.3% |
+23.9% |
| Rank in India PC market |
5th (after HP, Lenovo, Acer, Dell) |
— |
— |
Source: Omdia, as reported by MacTech / AppleWorld.Today, March 2026
A 23.9% annual growth rate for Mac in Q4 2025 significantly outpaces the overall India PC market growth of 10.2% for full-year 2025. This premium growth reflects a structural shift: as India’s enterprise workforce becomes increasingly technical — with GCCs, product engineering firms, and developer-heavy IT/ITES organisations expanding — the Mac’s advantages in developer productivity, security posture, and total cost of ownership are resonating with IT decision-makers.
| 23.9%
Annual growth rate of Mac shipments in India in Q4 2025 — more than double the overall market growth rate
Omdia / MacTech, March 2026 |
2.2 iPad Market Data
Apple’s iPad performance in India mirrors the Mac’s growth trajectory, with an even more dramatic annual expansion figure. The iPad is increasingly positioned in enterprise settings — particularly in healthcare, field operations, retail, and education — beyond its consumer use cases.
| Period |
iPad Units Sold (India) |
Tablet Market Share |
YoY Growth |
| Q4 2024 |
182,000 |
N/A |
Baseline |
| Q4 2025 |
255,000 |
22.4% |
+40.1% |
| Market leader in tablets |
Samsung (29.3%) |
— |
Second place: Apple 22.4% |
Source: Omdia, as reported by MacTech / AppleWorld.Today, March 2026
The 40.1% annual growth in iPad shipments in Q4 2025 makes Apple the fastest-growing tablet vendor in India. Samsung retains the overall lead with 29.3% market share, but the gap has narrowed considerably. In enterprise contexts specifically — where manageability, security, and app ecosystem quality matter more than price — Apple’s position is likely even stronger than aggregate market share suggests.
2.3 Enterprise & SME Platform Preference
JumpCloud’s Q1 2024 SME IT Trends Report — based on 1,213 IT decision-makers across the UK, US, and India — provides the most granular available data on platform preference among Indian small and medium enterprises. The results are striking and counterintuitive to the assumption that India remains a Windows-dominant enterprise market.
| OS Platform |
India SME Usage Share |
UK SME Usage Share |
US SME Usage Share |
| Windows |
50.6% |
~60% |
~55% |
| macOS |
23.9% |
~20% |
~22% |
| Linux |
26.9% |
~18% |
~20% |
Source: JumpCloud SME IT Trends Report, Q1 2024
India’s macOS usage share at 23.9% among SMEs already rivals that of larger, more mature Western markets. More significantly, India leads all surveyed countries in the percentage of SME IT administrators who would choose Apple exclusively for their organisation’s laptops and desktops.
| Country |
% of SME IT Admins Preferring Apple-Only Devices |
% Expecting macOS Usage to Rise |
| India |
22.4% |
58.0% |
| United States |
18.1% |
36.6% |
| United Kingdom |
14.2% |
29.6% |
Source: JumpCloud SME IT Trends Report, Q1 2024
The projection data is perhaps most revealing: 58% of Indian SME technology decision-makers expect macOS usage to rise in their organisations over the next year — almost double the US figure and nearly double the UK figure. This suggests that India is not merely adopting Apple at a faster pace today but is on a trajectory that could see macOS approach parity with Windows in specific enterprise segments within the next 3–5 years.
2.4 Apple Ecosystem in India — App Store & Developer Economy
Beyond hardware, Apple’s enterprise footprint in India is underpinned by a rapidly expanding developer and application ecosystem. Apple’s own data provides the economic context.
- App Store billings and sales facilitated in India amounted to more than Rs 44,447 crore ($5.31 billion) in 2024.
- For more than 94% of this amount, developers did not pay any commission to Apple — reflecting Apple’s small business programme and free app distributions.
- Downloads from App Store by India-based developers’ apps have tripled over the last five years.
- India-based developers’ earnings from the App Store have increased more than fivefold over five years.
- Finance apps saw the largest earnings growth — 11-fold between 2019 and 2024 — reflecting fintech adoption on iOS in India.
This ecosystem growth matters for enterprise because it accelerates the development of India-specific business applications optimised for iOS and iPadOS — reducing the historical enterprise argument that Windows had better local software support.
Section 3: India Total IT Spending — Context & Trajectory
3.1 Overall IT Spending Forecast
Gartner’s annual India IT spending forecasts provide the macro context within which device spending sits. India has been one of the fastest-growing IT spending markets globally, with consistent double-digit growth rates outpacing most comparable economies.
| Year |
Total India IT Spending |
YoY Growth |
Source |
| 2023 |
$112.6 Bn (est.) |
Baseline |
Gartner |
| 2024 |
$124.6 Bn |
+10.7% |
Gartner, Nov 2023 |
| 2025 |
$160 Bn |
+11.2% |
Gartner, Nov 2024 |
| 2026 |
$176.3 Bn |
+10.2% |
Gartner, Nov 2025 |
Source: Gartner India IT Spending Forecasts, 2023–2025 Press Releases
The trajectory from $124.6 billion in 2024 to $176.3 billion in 2026 represents an addition of approximately $52 billion in IT expenditure over just two years — a figure larger than the entire IT budgets of many comparable economies. The primary growth engines are software (projected +17% in 2025), IT services (projected +11.4%), and data centre systems (projected to reach $4.7 billion in 2025).
3.2 Nasscom Technology Industry Revenue
Nasscom’s industry accounting is broader than Gartner’s IT spending estimates, encompassing the full technology industry revenue including hardware exports and the GCC sector. These figures capture India’s role as both a technology consumer and a technology producer.
| Sub-Sector |
FY2025E Revenue |
% of Total |
| IT Services |
$137.1 Bn |
48.5% |
| Business Process Management (BPM) |
$54.6 Bn |
19.3% |
| Engineering R&D |
$55.7 Bn |
19.7% |
| Software Products |
$16.1 Bn |
5.7% |
| Hardware |
$19.2 Bn |
6.8% |
| Total Industry Revenue |
$282.6 Bn |
100% |
Source: Nasscom Annual Strategic Review 2025, February 2025
The hardware segment at $19.2 billion in FY2025E reflects both domestic device procurement and India’s growing role as a device manufacturing hub. This figure has grown meaningfully as India’s mobile and PC manufacturing sector expanded under the Production Linked Incentive (PLI) scheme and Make in India initiative.
Nasscom’s CEO survey data offers a forward-looking demand signal: 77% of tech CEOs surveyed anticipated higher business growth in FY2026, while 85% expected client technology spending to be similar or higher in FY2026 compared to FY2025. Notably, 63% of tech CEOs projected AI investments to exceed 10% of their total technology spending in FY2026 — a figure that will drive demand for higher-specification AI-capable devices.
3.3 IT Spending by Category — Device Spending Context
Within the total India IT spending figure, devices (PCs, tablets, smartphones) represent a significant but evolving share. Gartner’s segmented data shows that while software and services are growing fastest, device spending has staged a strong recovery after the post-pandemic slowdown.
- Device spending grew 10.1% in 2024, recovering from the slowdown period of 2022–2023.
- Software spending is projected to grow 17% in 2025 — the fastest of all IT categories.
- IT services spending is projected at $1.52 trillion globally, with India’s services sector contributing and consuming in proportionate measure.
- Data centre systems spending is projected at $4.7 billion in India in 2025, driven by AI infrastructure build-out.
- Cybersecurity spending is projected at $3.3–3.4 billion in India in 2025 (Gartner), up 16–17% YoY.
Section 4: Mobile Device Management (MDM) & BYOD — India Market
4.1 India MDM Market Size & Growth
India’s Mobile Device Management market is one of the fastest-growing sub-segments of the entire India IT landscape. The combination of smartphone-heavy workforces, rapid remote work adoption, increasing BYOD policies, and rising cybersecurity awareness is driving sustained double-digit growth in MDM investment.
| $438.9M
India MDM Market Size, 2024
IMARC Group, 2025 |
25.17%
India MDM CAGR 2025–2033
IMARC Group, 2025 |
$3.33B
Projected India MDM Market by 2033
IMARC Group, 2025 |
| Year |
India MDM Market Value (USD) |
Source |
| 2023 |
$285.2 Mn |
Grand View Research |
| 2024 |
$438.9 Mn |
IMARC Group |
| 2026 (Projected) |
$1.33 Bn |
Fortune Business Insights |
| 2030 (Projected) |
$1,778.6 Mn |
Grand View Research |
| 2033 (Projected) |
$3,329.9 Mn |
IMARC Group |
Source: IMARC Group India MDM Market Report; Grand View Research India MDM Outlook 2030; Fortune Business Insights
The range of figures across sources reflects different methodological scope (some include mobile device management software only, others include broader enterprise mobility management services). The directional consensus is unambiguous: India’s MDM market is growing at approximately 25–30% annually and will be a multi-billion dollar segment by the end of the decade.
India accounted for approximately 4.6% of the global MDM market in 2023 (Grand View Research). Given India’s growth rate significantly exceeds the global average, this share is expected to increase materially through 2030.
4.2 India BYOD & Enterprise Mobility Market
The BYOD (Bring Your Own Device) and enterprise mobility market in India is larger and more complex than pure MDM, encompassing mobile application management, secure access, and the broader management infrastructure for enterprise mobility.
| Year |
India BYOD & Enterprise Mobility Market (USD) |
CAGR |
| 2024 |
$3.31 Bn (MRFR) / $4.5 Bn (Alt. estimate) |
— |
| 2025 (Projected) |
$3.74 Bn |
— |
| 2035 (Projected) |
$12.96 Bn |
13.22% (MRFR) |
Source: Market Research Future — India BYOD Enterprise Mobility Market Report, November 2025
Within this market, Mobile Device Management was the largest sub-segment in 2024 at $2.3 billion, narrowly ahead of Mobile Application Management at $2.2 billion. The fastest-growing sub-segment is remote work solutions — reflecting the structural shift in where Indian enterprise employees work.
4.3 MDM Deployment Characteristics
Global MDM market data provides important context for understanding how Indian enterprises approach device management, given limited India-specific deployment data at a granular level.
| Characteristic |
Current State (2024) |
Trend |
| Cloud-based vs On-premise |
Cloud: ~58–65% of deployments |
Cloud growing fastest |
| Enterprise vs SME split |
Large enterprises: 52%+ of revenue |
SMEs fastest growing segment |
| Primary device type managed |
Smartphones: ~54% of MDM revenue |
Laptops growing fastest |
| Fastest growing MDM segment |
Security management (22.2% CAGR) |
AI-powered threat detection |
| IT & Telecom sector share |
Largest end-user, leading spend |
Dominant through 2030 |
Source: Grand View Research Global MDM Report; Fortune Business Insights Global MDM Market Nov 2025
The shift from on-premise to cloud-based MDM is particularly relevant for the Indian enterprise context. Cloud-based solutions are projected to account for over 65% of deployments by 2024 globally, with this share rising further. For Indian SMEs with limited IT infrastructure budgets, cloud MDM offers lower upfront costs and easier deployment — making it the de facto standard for mid-market adoption.
Section 5: Device as a Service (DaaS) — The Emerging Procurement Model
5.1 Global DaaS Market Overview
Device as a Service (DaaS) represents a structural shift in how enterprises procure and manage IT hardware — moving from capital expenditure (CapEx) ownership to an operational expenditure (OpEx) subscription model. Under DaaS, organisations receive devices along with management services (deployment, support, security, end-of-life disposal) as a bundled monthly subscription, typically per device per month.
The global DaaS market is in high-growth mode, driven by the same forces that powered cloud software adoption: predictable costs, reduced IT burden, automatic hardware refresh, and built-in compliance management.
| Year |
Global DaaS Market Size (USD) |
Notes |
| 2025 |
$43.81 Bn |
Base year |
| 2026 (Projected) |
$55.75 Bn |
+27.3% YoY |
| 2034 (Projected) |
$262.1 Bn |
CAGR of 21.3% (2026–2034) |
Source: Fortune Business Insights — Device as a Service Market Report, March 2026
North America dominated the global DaaS market with a 31.7% share in 2025, valued at $14.45 billion. However, the Asia Pacific region — which includes India — is projected as the fastest-growing market, with CAGR significantly outpacing North America and Europe. This reflects lower baseline penetration combined with rapidly maturing enterprise IT decision-making in markets like India.
5.2 DaaS Market Segmentation
By Offering
Hardware dominated the DaaS market in 2023 and 2024, driven by enterprises seeking to outsource the capital investment and lifecycle management of physical devices. The services segment — covering deployment, integration, installation, asset recovery, maintenance, and repair — is expected to grow at a higher CAGR through 2034, as enterprises increasingly value the operational benefits of comprehensive managed services over hardware procurement alone.
The hardware segment is expected to account for 52.02% of the market in 2026.
By Enterprise Type
Large enterprises account for the majority of current DaaS revenue — 53.81% market share projected in 2026 — primarily because they have the procurement scale, legal infrastructure, and IT sophistication to negotiate and manage DaaS contracts. However, Small and Medium Enterprises (SMEs) are projected to grow at the highest CAGR during the forecast period.
For SMEs, the value proposition of DaaS is particularly compelling: it eliminates the upfront capital cost of device procurement, provides access to regularly refreshed hardware without ownership complexity, and reduces the internal IT burden of managing device inventories, updates, and end-of-life disposal. Several case studies demonstrate that Indian SMEs are beginning to explore DaaS as an alternative to outright device purchases.
By End-User Sector
The IT and telecommunications sector dominated the DaaS market in 2023 and is anticipated to hold a 24.58% market share in 2026. This is directly relevant to India, where IT/ITES is the dominant enterprise sector and where the workforce’s device intensity (employees who routinely use multiple devices for work) is highest.
Other significant DaaS end-user sectors include BFSI (Banking, Financial Services, and Insurance), Education, Healthcare and Life Sciences, and Government and Public sectors.
5.3 Why DaaS Matters for Indian Enterprises
Several macroeconomic and operational factors make India a particularly fertile ground for DaaS adoption:
- Rupee depreciation: PC prices rose over 10% YoY in 2025 and may increase a further 15–20% in 2026 (IDC India). Under DaaS, this pricing risk is absorbed by the provider, giving enterprises cost predictability.
- High refresh velocity demand: Enterprises that purchased devices in 2020–21 during the pandemic are now due for full refresh cycles. DaaS automates this, replacing devices on a pre-agreed schedule without capital outlay spikes.
- MDM integration: DaaS offerings typically include built-in MDM, which aligns with India’s rapidly growing enterprise mobility management needs.
- SME growth: India’s SME sector is one of the largest in the world by volume. As DaaS pricing becomes more accessible and cloud-delivered, this segment represents a massive addressable market.
- Windows 10 EOL: The end-of-support for Windows 10 in October 2025 created a forcing function for enterprise device upgrades. DaaS providers benefited from organisations unwilling to manage a complex one-time refresh project internally.
Section 6: Cybersecurity Costs & Endpoint Device Risk in India
6.1 Cost of a Data Breach — India
IBM’s annual Cost of a Data Breach Report, conducted by the Ponemon Institute, provides the most rigorous available benchmark for quantifying the financial impact of security incidents in India. The 2024 report delivered a sobering headline for Indian enterprises: the average cost of a data breach in India reached an all-time high.
| Rs 19.5 Crore
Average cost of a data breach in India in 2024 — an all-time high, up 39% since 2020
IBM Cost of a Data Breach Report 2024 / Ponemon Institute |
The 39% increase in breach costs since 2020 represents a compounding financial risk that outpaces most IT budget growth rates. The IBM 2024 report attributed the spike to two primary components:
- Lost business costs (operational downtime, lost customers, reputation damage) escalated by nearly 45% YoY.
- Notification costs — expenses incurred when notifying affected individuals and organisations — jumped 19% YoY.
| Country / Region |
Avg. Cost of a Data Breach (2024–2025) |
Rank |
| United States |
$10.22 Mn (2025) |
1st (Highest globally) |
| Middle East |
$7.29 Mn |
2nd |
| Canada |
$4.84 Mn |
3rd |
| United Kingdom |
$4.14 Mn |
4th |
| India |
$2.51 Mn (Rs 19.5 Cr in 2024) |
Top 15 globally |
| Global Average |
$4.44 Mn (2025) |
— |
Source: IBM Cost of a Data Breach Report 2025 (CSO Online); IBM India Report 2024
While India’s breach costs remain below the global average in absolute dollar terms, the growth rate (39% in four years) is one of the highest globally. This trajectory, combined with India’s growing scale of enterprise digital assets and the DPDP Act (Digital Personal Data Protection Act) introducing formal compliance obligations, means breach-related costs are likely to accelerate further.
6.2 India Cybersecurity Spending
The financial exposure from breaches is driving rapid growth in cybersecurity investment — a category that increasingly includes endpoint security, device management, and identity management relevant to enterprise device fleets.
| Year |
India Information Security Spending |
YoY Growth |
Source |
| 2024 |
$2.9 Bn |
Baseline |
Gartner, Aug 2024 |
| 2025 |
$3.3–3.4 Bn |
+16–17% |
Gartner, 2024–2025 |
Source: Gartner India Cybersecurity Spending Forecasts, August 2024 and March 2025
Within India’s security spending, the fastest-growing segments include security services (driven by managed security provider adoption as enterprises struggle to hire qualified in-house staff), cloud security (driven by the SaaS and cloud migration trend), and application security. All three are directly relevant to enterprise device management.
The CrowdStrike outage of July 2024 had a particular resonance in India, prompting CISOs to review endpoint security resilience and, in many cases, accelerating procurement decisions around endpoint detection and response (EDR) solutions. This event served as a powerful reminder that a single endpoint security tool failure could bring down enterprise operations globally — including India-based GCC and IT/ITES operations.
Section 7: Remote Work, Hybrid IT & the Device Demand Connection
7.1 India’s Remote Work Preference — Global Context
India’s enterprise workforce has one of the strongest stated preferences for remote and hybrid work of any country globally. This is not merely a cultural preference but a structural demand driver that directly determines the device mix, quantity, and management requirements of Indian enterprises.
| Country |
% of Workers Valuing Remote Work |
Rank |
| India |
88% |
2nd globally (highest in Asia) |
| Indonesia |
93% |
1st globally |
| Switzerland |
86% |
3rd |
| United States |
~75% |
Mid-range |
| Japan |
68% |
Lower range |
| Singapore |
70% |
Lower-mid range |
Source: Cisco Hybrid Work Study; archieapp.co Hybrid Work Statistics, 2025
India’s 88% remote work preference translates into concrete device implications: workers who split time between office and home require portable, secure, enterprise-managed devices rather than fixed desktop workstations. This is a primary structural driver of notebook growth, MDM adoption, and cloud management platform demand in India.
7.2 Enterprise Mobility Market — Remote Work Driver
The fastest-growing segment of India’s BYOD and enterprise mobility market is remote work solutions (Market Research Future, November 2025). This is consistent with the preference data: as enterprise IT teams try to secure and manage devices used by employees in homes, cafes, and co-working spaces, investment in mobile device management, VPN infrastructure, and cloud-based identity management rises proportionally.
India’s government itself has signalled recognition of this trend, with the Ministry of Statistics data showing that mobile usage among individuals aged 15–29 surpassed 97.1%, with smartphone ownership at 95.5% in rural areas and 97.6% in urban areas as of 2025. More than 85% of Indian households now own at least one smartphone with internet access. This ubiquitous personal device ownership accelerates BYOD adoption even in organisations that have not formally adopted BYOD policies.
7.3 AI and Device Demand — The Next Wave
The emergence of AI-capable devices represents the next significant enterprise device spending cycle. Nasscom data shows that over 90% of India’s top 20 technology services companies are integrating AI, Cloud, Data, and GenAI across business functions — a transformation that requires updated device infrastructure capable of running AI workloads or efficiently accessing cloud-based AI services.
- 63% of Indian tech CEOs project AI investments to exceed 10% of total technology spending in FY2026 (Nasscom CEO Survey 2025).
- 10–15% of enterprise GenAI proof-of-concepts are transitioning to full-scale production, requiring production-grade device fleets.
- AI-enabled notebook shipments in India grew 126.5% YoY in Q3 2025 and 145.2% YoY in H1 2025 (IDC).
- Basic AI notebooks (Intel Core Ultra, AMD Ryzen AI) accounted for 88.1% of AI notebook shipments — indicating accessibility over cutting-edge capability is the enterprise sweet spot.
As enterprise AI workloads move from proof-of-concept to production, the requirement for refreshed, AI-capable device fleets will drive another multi-year upgrade cycle on top of the existing Windows refresh demand — potentially extending the current commercial PC growth trajectory well into 2027 and beyond.
Section 8: Device Pricing, Cost Pressures & Procurement Outlook
8.1 Price Inflation in India’s Device Market
After years of relatively stable pricing, Indian enterprise device buyers are now facing compounding cost pressures from multiple directions simultaneously. IDC India’s 2025 year-end data and 2026 outlook flags pricing as one of the primary risks for the enterprise device market.
| Cost Pressure |
Magnitude |
Most Impacted Segment |
| Rupee depreciation impact on import prices |
Ongoing; devices priced in USD |
All segments |
| PC prices rose overall (2025) |
+10% YoY |
SMB and consumer most impacted |
| Projected further price increase (2026) |
+15–20% (IDC estimate) |
SMB and government |
| Memory (DDR RAM) shortage impact |
Rising ASPs through 2026–2027 |
All segments |
| Global PC shipment decline forecast (2026) |
-11.3% globally (IDC) |
Channel inventory pressure |
Source: IDC India 2025 Annual Review; IDC Global PC Forecast 2026
The convergence of rupee depreciation, global memory shortages, and tariff-driven supply chain disruptions creates a challenging pricing environment for Indian enterprise procurement in 2026. IDC has warned that PC prices may rise 15–20% from 2025 levels, which would be the largest single-year price increase in the Indian enterprise PC market in recent history.
This cost pressure strengthens the case for both DaaS models (which absorb price volatility) and MDM investment (which extends device useful life by ensuring devices are properly maintained). It also creates a timing incentive for enterprises to accelerate device refresh decisions in early 2026 before expected price increases take full effect.
8.2 Premium vs Value Device Mix
Despite cost pressures, Indian enterprises are demonstrating a willingness to pay for higher-specification devices — a trend that mirrors global patterns and reflects the productivity and security premium of better hardware.
- Premium notebook shipments (above $1,000) grew 13.8% YoY in full-year 2024 and 8.2% in 2025 — consistently outpacing the overall market growth rate (IDC India).
- Workstation shipments grew 24.2% in 2025, the fastest-growing PC category — entirely driven by enterprise demand for high-performance computing (IDC India).
- Apple Mac shipments grew 23.9% in Q4 2025 — at a significantly higher average selling price than the overall PC market average (Omdia).
This premium trend reflects a maturation in Indian enterprise IT decision-making: the shift from ‘lowest acquisition cost’ to ‘total cost of ownership’ thinking, where device reliability, security, manageability, and user productivity are factored into procurement decisions.
Section 9: Device Spending by Industry Vertical
9.1 IT & ITES — The Anchor Sector
India’s IT and IT-enabled services sector remains the single largest enterprise device buyer in the country. The sector’s device intensity — the number of computing devices per employee — is among the highest of any industry, as knowledge work is entirely device-dependent. The 5.8 million workforce (Nasscom FY2025E) represents a device fleet of roughly 5–6 million endpoints if counted at one device per employee, with many roles requiring multiple devices.
Key indicators for IT/ITES device demand:
- IT/ITES buying ‘kickstarted’ and expected to pick up momentum through 2025, per IDC’s Q3 2024 commentary.
- HP’s 35% commercial segment market share in Q2 2025 was explicitly driven by ‘strong enterprise demand, especially from the IT/ITES sector’ (IDC India, August 2025).
- GCC (Global Capability Centre) sector housed over 1,750 centres by 2024, representing significant enterprise device procurement concentrated in Bengaluru, Hyderabad, Pune, Chennai, and NCR.
9.2 Government & Public Sector
Government procurement has emerged as one of the most consistent growth drivers in India’s enterprise PC market, with IDC noting 10.6% YoY growth in the government segment in 2024.
- GeM (Government e-Marketplace) procurement has become a significant volume channel for PC vendors, with HP, Dell, and Acer all citing GeM as a key growth driver in their India commercial performance.
- The ELCOT education technology project — a state government initiative — was anticipated to add significant tablet and PC volumes to the commercial segment in H2 2025.
- Acer Group’s commercial segment grew 16.6% in 2024, with ‘government business’ explicitly cited as a contributing factor alongside SMB sales (IDC India, Feb 2025).
9.3 BFSI — A High-Value Device Segment
India’s banking, financial services, and insurance sector is characterised by high device security requirements, substantial compliance obligations, and a workforce that spans from sophisticated knowledge workers in head offices to frontline staff in branches and field operations. This diversity creates demand across the full spectrum from high-end workstations and Macs for analysts, to ruggedised tablets for field agents.
The BFSI sector is one of the top end-user segments for both DaaS adoption and MDM investment globally, and India is no exception. The sector’s strict data security requirements — including upcoming DPDP Act compliance obligations — make managed device solutions particularly appealing.
9.4 Education — Tablets & Budget Devices
India’s education sector represents one of the largest potential device markets globally, given the scale of the student population and ongoing government digitisation programmes. Government schemes including PM eVIDYA and Digital India have committed to increasing digital device access in schools and universities.
- iPads maintained significant presence in education, with Apple reporting that the App Store ecosystem included a rich catalogue of Indian educational apps.
- Government education tenders historically favour value devices — Chromebooks, budget Windows notebooks, and Android tablets — though the quality of enterprise-grade hardware in education is rising as connectivity improves.
9.5 Healthcare — Tablets in Clinical Settings
Healthcare is an emerging high-growth sector for enterprise device procurement in India, driven by telemedicine adoption, Electronic Medical Record (EMR) system deployment, and digital health infrastructure investment.
- Blue Cloud Softech Solutions secured a $15 million contract in December 2024 for its BLUPORT MDM platform designed specifically for managing biomedical devices in Indian healthcare institutions — including remote configuration, inventory management, and firmware updates (IMARC Group, 2025).
- iPads and Android tablets are the primary form factor in clinical settings, where portability, touch interface, and app ecosystem quality are priorities.
- Healthcare’s strict data requirements (patient data protection, HIPAA-aligned standards) make it a natural MDM adopter — contributing to the overall India MDM market growth.
Section 10: Emerging Trends Shaping India Enterprise Device Spending
10.1 AI PC Adoption — The Next Upgrade Catalyst
AI-enabled notebooks — devices with dedicated neural processing units (NPUs) capable of running local AI inference workloads — are transitioning from novelty to mainstream in India’s enterprise market. The 126.5% YoY growth in Q3 2025 AI notebook shipments (IDC) confirms this is not a marginal trend.
The practical implications for enterprise IT teams are significant: AI PCs deliver better performance for AI-assisted productivity tools (Copilot, AI writing assistants, image generation), reduce cloud compute costs by running some AI workloads locally, and offer improved battery life through hardware-accelerated AI tasks. As enterprise software suites increasingly embed AI features that perform better on dedicated NPU hardware, the business case for AI PC procurement strengthens.
However, the affordability constraint is real. Basic AI notebooks (Intel Core Ultra entry-level, AMD Ryzen AI entry) account for 88.1% of AI notebook shipments — enterprises are choosing the most affordable AI-capable options rather than premium configurations. As pricing normalises over 2025–2026, more AI notebooks will enter mid-market enterprise procurement tiers.
10.2 Windows 10 End-of-Life — The Forced Refresh
Microsoft’s October 14, 2025 end-of-support date for Windows 10 created one of the most significant planned device refresh events in recent enterprise IT history. Organisations running Windows 10 on hardware incompatible with Windows 11 (which requires TPM 2.0, Secure Boot, and certain processor generations) faced a mandatory refresh or risk running unsupported, unpatched operating systems.
IDC’s 2025 data confirms that Windows refresh orders were ‘expected to remain healthy over the coming quarters, as several pending deployments are yet to be completed’ (Navkendar Singh, IDC India, November 2025). This indicates the refresh wave was real but spread across multiple quarters rather than concentrated at the October deadline.
For enterprise buyers in India, the Windows 10 EOL also prompted some re-evaluation of platform choices — with a portion of affected endpoints being replaced with macOS or managed Chromebook devices rather than like-for-like Windows replacements.
10.3 Make in India — Device Manufacturing & Its Impact on Pricing
India’s transformation into a significant device manufacturing hub is relevant to enterprise buyers because domestic production reduces import duty exposure and, over time, may provide pricing advantages for locally produced devices.
- India’s mobile manufacturing sector grew from 2 production units a decade ago to over 300 units, with mobile production increasing from Rs 18,000 crore in 2014–15 to Rs 5.45 lakh crore ($65.66 billion) in 2024–25 (Ministry of Statistics data, 2025).
- By 2027, India is expected to assemble up to 50% of iPhones globally, according to multiple industry estimates.
- Apple’s India manufacturing expansion is directly enabling more competitive pricing on iPhones and, potentially, future Mac products for the Indian market.
- The PLI (Production Linked Incentive) scheme for IT hardware includes laptops, tablets, and PCs — potentially stimulating domestic manufacturing of these categories in the 2025–2028 period.
The medium-term implication of domestic device manufacturing at scale is a potential softening of the price increases driven by rupee depreciation and import duties — making this a trend with direct relevance to enterprise device procurement budgets.
10.4 5G Device Integration
India’s 5G rollout — which covered a significant proportion of urban and semi-urban areas by 2025 — is beginning to influence enterprise device procurement decisions, particularly for mobile workers and field-force applications.
- 5G-enabled laptops and tablets are entering enterprise procurement conversations, enabling always-on connectivity without reliance on Wi-Fi.
- For verticals with significant field-force operations (FMCG, logistics, insurance, banking), 5G devices reduce dependence on VPN and Wi-Fi infrastructure, simplifying remote worker IT management.
- India’s 5G device market is a dedicated research area (Knowledge Sourcing Intelligence report, 2025), reflecting the growing strategic importance of cellular-connected enterprise devices.
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